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YouTube’s stature as the homepage for internet video has turned it into the most commonly used social platform by US adults.

That’s according to a recent study published Wednesday by the Pew Research Center about social media use, which found that 81% of US adults surveyed had used YouTube, a significant jump from the 73% of respondents who said they used the video-sharing platform in 2019. That makes it the most popular social network among respondents, with social media juggernaut Facebook in second place and Instagram a distant third.

YouTube’s place as most popular social network is not new — it has been No. 1 since Pew started surveying YouTube use in 2018 — but as YouTube’s prevalence continues to grow across age groups, Facebook’s use has plateaued in recent years, with 69% of respondents saying they had used the platform. Americans over the age of 65, however, still slightly preferred Facebook over YouTube.

Facebook, now a 15-year-old veteran in the social media space, has slowly shed its “cool” factor, and younger Americans have instead flocked to platforms like TikTok and Snapchat. That’s not to say Facebook is unimportant: 70% of US adults ages 18 to 29 still said they …read more

Source:: Businessinsider – Tech


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