Former playboy model Esté Swanepoel holding an mosaic framed picture of the iconic bunny at the Playboy publishing gala event

Summary List Placement

Playboy is set to join the growing list of companies launching non-fungible tokens, through a partnership with Nifty Gateway, a popular online marketplace for NFTs.

The company, famous for its magazine and iconic bunny logo, told Insider it plans to use the partnership to showcase its art and photography archive and to release original works from artists on Nifty’s blockchain marketplace.

“We see the digital asset revolution as an enormous business opportunity,” Rachel Webber, Playboy’s chief brand officer and president of corporate strategy, told Insider. “We see huge growth potential in integrating tokens into our streetwear business, our live experiences, and events, creating a social token economy with our network of talent.”

An NFT is a cryptographic token that exists on the blockchain and can represent real-world items, such as art, music and real estate. Each token represents a unique digital item and cannot be interchanged with one another. 

NFTs have soared in popularity in recent months, amid the rise in bitcoin prices and as a string of famous artists, musicians, and companies have leapt on the trend. More than $1 billion was spent on digital assets in March alone this year, according to data from CryptoSlam.

Playboy joins a growing …read more


Source:: Businessinsider – Finance

      

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