Allison Beer

Summary List Placement

The last year changed all industries, including banking.

Consumers have embraced digital banking tools for several years, but the pandemic accelerated adoption even further across demographics. For example, half of Chase’s new digitally active customers since March 2020 are over 50.  

New research suggests that we can expect consumers to engage more actively with their bank’s digital offerings in 2021 and beyond. According to a recent Chase survey, 80% of respondents prefer to manage their finances digitally rather than in-person.

We believe this preference will continue to increase demand for personalization, automation and real-time payments as consumers continue to shy away from cash. 

Personalization

Every year, tech companies release new devices, hardware and software that allow consumers to update and personalize their experience. Consumers want the same experience from their bank.

Banking will become even more personalized in 2021, helping foster deeper engagement between customers and the features and services that their bank offers. 

Advanced technologies — like artificial intelligence — can help banks create more customized experiences that adapt to each customer’s individual needs. For example, people can already use their mobile banking app to enjoy offers and rewards from some of their favorite retailers and brands. Customers can also view unique insights …read more


Source:: Businessinsider – Finance

      

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *