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Snap reportedly researched ways to skirt Apple’s new privacy rules that will ban apps from tracking people without their permission, The Financial Times reported Friday.

The company explored methods of tracking people’s behavior through third parties and cross-referencing that information with its own user database to keep tabs on users, according to the report, which cited internal documents and unnamed sources familiar with the situation.

The report comes as Apple is preparing to roll out new privacy policies that will ask people if they want to let their apps track them and block apps from doing so if they opt out.

The policies are expected to have a massive impact on the digital advertising market, which currently relies on tracking people’s behaviors across apps and websites to more precisely target ads. If most iPhone users opt out of the tracking, the policies could hurt major social media companies’ advertising revenue. Facebook has said Apple’s new policies could cut revenues for its Audience Network, which personalizes ads in third-party apps, by up to 50%.

Snap did not immediately respond to Insider’s request for comment. In a statement to FT, Snap confirmed that it explored methods of …read more


Source:: Businessinsider – Tech

      

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