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If you’ve never heard of the luxury Black-owned bag brand Telfar, just give your Instagram feed a quick scroll. Dubbed the “Bushwick Birkin,” the iconic “T” embossed bag is famous among its celebrity fans like Selena Gomez and Solange Knowles. The brand even collaborated with UGG earlier this year.
Because of Telfar’s rise in popularity, securing a bag has become a kind of status symbol among the fashion obsessed. Because new drops tend to sell out quickly, Telfar last year introduced the Telfar Bag Security Program as a way to ensure that everybody who wants a bag can get a bag. It also means that Telfar can remain a Black-owned and independent brand.
Now, the once-a-year Telfar Bag Security Program is back for a second time, with the brand accepting preorders through March 31 at 9 p.m. EST for bags that will ship between July …read more