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MyPillow CEO Mike Lindell said he expects to lose $65 million in pillow revenue this year following retailer boycotts over his claims that the 2020 election was rigged.
Those losses, Lindell told Insider in an interview Monday after being served with a defamation lawsuit from Dominion Voting Systems seeking $1.3 billion in damages, is evidence that he isn’t pushing election fraud claims for the money.
“I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK?” Lindell told Insider. “There’s your story. Print it right. Don’t try and twist this.”
The 121-page lawsuit alleges the pillow mogul used conspiracy theories about the election to turbocharge sales for his company, using conspiratorial phrases as discount codes and placing expensive advertisements with like-minded media outlets.
“Lindell — a talented salesman and former professional card counter — sells the lie to this day because the lie sells pillows,” Tom Clare, the defamation attorney representing Dominion Voting Systems, wrote in the lawsuit.
Dominion says Lindell used election conspiracy theories as a way to sell more pillows
Lindell has been an ardent supporter of former President Donald Trump for years. A former crack addict and professional gambler, he …read more
Source:: Businessinsider – Politics