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For three decades, Barbara Bradley Baekgaard followed the same routine, five days a week.

The 82-year-old cofounder of the handbag brand Vera Bradley woke up at 7 a.m., washed her hair, ate a bowl of cereal, and drove to the company’s Fort Wayne, Indiana headquarters. By 6 p.m., she usually left the office to grab dinner with a colleague.

That all came to a grinding halt last March when Indiana’s governor issued a lockdown order, due to the coronavirus. Baekgaard hasn’t been back to the office since.

“I was always there, and I loved it,” Baekgaard told Insider from her home in Fort Wayne, where she has stayed during the pandemic. “The energy was incredible to me. It was my life.”

She thrives off being busy. The octogenarian only relinquished her Chief Creative Officer title three years ago, and still serves on the board. She is worth $210 million with her 7% stake in Vera Bradley, according to Forbes, which she cofounded in 1982.

Below she shares the new routine she’s adjusted to in her (nearly) retired pandemic life.

After running one of the world’s biggest bag brands, she is struggling with pandemic boredom

Quarantine has been a rough adjustment from a lifetime of keeping …read more

Source:: Businessinsider – Strategy


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