Summary List Placement
USAA offers the most sought-after mobile banking tools among the largest US financial institutions in 2020, according to Insider Intelligence’s fourth annual US Mobile Banking Competitive Edge Study.
US mobile banking penetration is rising amid the coronavirus pandemic, as is consumers’ reliance on the channel. Insider Intelligence forecasts that for the first time, more than half (55.1%) of the US population will use mobile banking this year. And for many, it’s more than a stop-gap measure for traditional in-branch or call center tasks: 79.5% of mobile banking users who responded to Insider Intelligence’s 2020 US Mobile Banking Competitive survey say that mobile is their primary banking channel.
In this report, Insider Intelligence identifies the innovative mobile banking features that could attract and engage users, as well as highlights how top financial institutions are currently deploying the features. Our survey of 2,324 US adults includes a ranking of how valuable 42 advanced mobile features would be to them across six categories: Security and Control, Alerts, Account Management, Transfers, Digital Money Management, and Customer Service.
The full report will be available to Insider Intelligence clients on December 4.
USAA takes the crown — after placing second last year — thanks to its broad support …read more
Source:: Businessinsider – Finance