Summary List Placement
When I first moved to the Bay Area in 2004, I was instantly drawn to the startup ecosystem and, like many founders, I couldn’t resist the urge to build something that would have an impact.
At the time, I was running my own performance marketing agency and scheduling regular coffee meet-ups with friends and colleagues to run through other business ideas on the side.
Each week for the better part of a year, you could find me at a Bay Area Starbucks bouncing ideas off of people to see what might stick. This was a humbling process, one that required persistence, vulnerability and a bit of thick skin.
After countless Starbucks conversations and dozens of “duds”, the idea for Credit Karma hit.
This idea certainly had the most fanfare among my colleagues, mentors and friends, but here’s what made it really stick: it combined my existing interest and years of experience in the financial services industry with my passion for making financial services more equitable for all.
Without those components, I don’t know if we’d be where we are today — a $8.1 billion company that was just acquired by Intuit.
In a lot of ways, deciding to join forces with Intuit felt like …read more
Source:: Businessinsider – Strategy