Summary List Placement
Omar and Zane Sabré are the cofounders of luxury accessory brand Maison de Sabré, and have seemed to find a way to make their products stand out among the competition.
Specializing in monogrammed phone cases and small leather goods, the entrepreneurial brothers say their brand pulled in $1.9 million in revenue over their first 12 months of business, which by the end of year two, was a number they say jumped to $10 million. The brothers declined to share documentation to show the brand’s exact revenue figures.
Crediting their rapid growth to the right social strategy and a quality product, the Sabré brothers told Business Insider just how they scaled up so fast, and the important role social media marketing has played in their success.
Social media’s starring role in their brand’s success from day 1
Social media laid the foundation for Maison de Sabré, and has been the propeller behind the brand’s rapid growth.
At the time of their launch in 2017, the brothers said they noticed the rapid growth other brands were experiencing on Instagram, so they prioritized finding the right market and devising a strategy to reach it. “We developed our social first strategy which has fueled our growth since …read more
Source:: Businessinsider – Strategy