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When Jennifer Aniston first joined Instagram, she broke all kinds of records for the followers she gained in the first days/weeks. She currently has more than 35 million followers – not Kardashian-Jenner numbers, but that’s still a massive social media following. Months ago, I realized that Aniston’s people must have told her that she could get into the spon-con business with those kinds of numbers, and there were some vague references to Aniston dipping her toe into the Instagram-influencing world. Now here we are: Aniston has been named the face and Chief Creative Officer of Vital Proteins, a popular supplemental company which already pays influencers to promote their vitamin supplements. But because Aniston is still fundamentally old-media, she also announced this stuff with a People Magazine exclusive.
Jennifer Aniston is taking her wellness routine to the next level! Today the Morning Show star announces her global partnership with collagen and wellness brand Vital Proteins. In her role, Aniston, 51, will be both Chief Creative Officer and the face of the brand’s upcoming campaign.
“Our strength starts from within, so I …read more