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Over the past few years, Business Insider has tracked the influencer industry’s explosive growth into a multi-billion-dollar category that’s made digital creators a core part of the entertainment world.

In the process, we’ve watched as hundreds of talent managers and agents — from both upstart companies and legacy Hollywood talent firms alike –  have raced to sign the next generation of stars.

Each year, new creators are breaking into the industry across platforms like YouTube, Instagram, and TikTok. And as the industry grows, so does the demand for managers and agents to help them build on their success. 

Hollywood’s top entertainment agencies, from WME to UTA, have developed digital-focused departments, and now work with popular creators like Emma Chamberlain and David Dobrik.

Other creators are looking to build their own teams in-house. 

In October, Greg Goodfried, who was previously the co-head of UTA’s digital talent division, left the firm to become president of D’Amelio Family Enterprises and lead the businesses of the family, which includes TikTok’s top creator Charli D’Amelio.

“I think they could be as big as any family that have taken over American media,” Goodfried told The Los Angeles Times.

With the help of a manager or an agent, many influencers expand their …read more

Source:: Businessinsider – Tech


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