Facebook's Egg app

Summary List Placement

Facebook’s experimental software division is back with another new app: E.gg, which it describes as a “digital zine creator.”

In practice, the app enables users to create shareable websites that look like a mixture between a high school locker circa 1995 and a Tumblr page circa 2015 — what Facebook describes as “free-form mixed media collages.”

These collages are then given shareable URLs, just like normal websites, and are intended to “create a low-pressure space for the really unpolished and mismatched things” that the early days of the internet embodied.

To that end, Facebook introduced E.gg with a website that looks ripped from your old GeoCities account, dancing baby GIF and all:

E.gg also comes at a time when Facebook has seen a decline in users — particularly among Gen Z according to Edison Research — and Facebook-owned Instagram is increasingly focusing attention on its in-app shopping features, evidenced by a redesign of the home screen. 

With its new app, Facebook is hoping for the type of user activity that used to be common in its products: Creativity and expression. 

Read more: Luxury fashion is surging on TikTok, but turning Gen-Z viewers into customers is a complicated task …read more

Source:: Businessinsider – Tech


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