Jen Lauren

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Some influencers only need a few thousand followers to start earning money off their online platforms.

Called “nano” influencers, this category of creators generally have fewer than 5,000 subscribers on YouTube and between 2,500 and 10,000 followers on Instagram. 

Nano influencers often specialize in a specific niche, with a small and engaged community that feels like they know the influencer on a personal level. 

When starting out, nano influencers will often pitch their own brand sponsorships instead of relying on an agent or manager.

Jen Lauren is a part-time social-media influencer in New York City and has 1,500 subscribers and 3,00 followers on Instagram. She told Business Insider she earns money by partnering with brands, through Amazon’s affiliate program, and from YouTube ad revenue through its Partner Program. 

When pitching brands, she uses a 3-page media kit that she updates a few times a month. Her most recent brand partnership was with the food delivery service Epicured. She promoted the brand in her YouTube video, “What I Eat In A Week with IBS.”

“It’s important to build a relationship with brands and to work with brands that you already love, especially when you’re starting out, to …read more


Source:: Businessinsider – Tech

      

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