Summary List Placement
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As the largest living generation by population, and soon income, millennials are a prime target for banks — butovergeneralizations of their financial health make it hard to attract the group.
Millennials have been the subject of misinformation with regard to financial literacy, spending habits, and brand loyalty. In reality, they’re encountering diverse financial milestones, and tailoring products directly to their varied needs can help banks take full advantage of the opportunity presented by serving millennials.
Business Insider Intelligence conducted an exclusive survey to better understand US millennials’ financial health. The Master Your Money: Learn & Plan Survey was designed by Business Insider Intelligence and fielded online from November 23 to 27, 2019, to a third-party sample of 2,007 US millennials aged 19-37.
The sample was selected to closely resemble the overall US population (based on census data) on the criteria of age and gender. The results of the survey reveal fresh insights about millennials that banks and other …read more
Source:: Businessinsider – Finance