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Summary List Placement

Public relations firms have cut hundreds of jobs due to the pandemic-related downturn, but the field remains high-paying and intensely competitive. PR agencies are hiring to meet increased demand for crisis help and experts to staff healthcare, pharma, and tech accounts.

Business Insider spoke with recruiters, insiders and experts at the leading PR and strategic communications firms including Publicis’ Kekst CNC and Edelman about what it takes to get hired there. 

How to get hired

Firms like WPP’s Finsbury, Kekst, and Gladstone Place Partners have carved out a lucrative but little understood industry within public relations, working on high-stakes crises like WeWork’s downward spiral and blockbuster mergers like Disney-Fox.

The pay can be lucrative, but the tradeoff is that people have to thrive under pressure and have a high tolerance for long hours.

Read about strategic consulting firms: How to get hired at strategic consulting firms, where junior staffers can start out making $95,000

Publicis-owned Kekst CNC, one of the most prestigious public relations firms, pioneered a new space for PR in advising on mergers and financial crises.

It uses interviews with employees at different seniority levels and a writing test to assess candidates’ empathy and judgement.

Candidates also get a test presenting a …read more

Source:: Businessinsider – Strategy


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