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Nationwide shutdowns because of the pandemic transformed the fitness industry at warp speed, hitting gyms and studios especially hard in favor of at-home workouts. 

Meanwhile, a crop of online fitness stars are leading us into digital transformation through virtual training programs and personalized apps, turning their massive followings into supportive communities, health and wellness platforms, and personal brands. 

Business Insider asked four top influencers-turned-entrepreneurs in the fitness space, how they see the future of the industry changing because of the pandemic.

Most agree success will continue to be driven by social media and building strong communities. Some see fitness taking on a hybrid model of both digital and physical experiences.

Some responses have been edited and condensed for clarity.

Read more » INSTAGRAM WORKOUTS: How 15 top fitness entrepreneurs are converting thousands of followers into customers on social media

SEE ALSO: How 15 top fitness entrepreneurs are converting thousands of followers into customers on social media

THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval

Jen Selter, equity owner of BlendJet

“I definitely see the future of social media evolving into more video. It’s the perfect form of content to engage viewers …read more


Source:: Businessinsider – Strategy

      

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