Lindsay Stead

Summary List Placement

Finding and landing clients is one of the biggest challenges that freelancers and other “solopreneurs” face. In 2018 “Freelancing in America” study from Upwork, nearly two-thirds (63%) of full-time freelancers said they felt anxious because their gig work is unpredictable — and not knowing when and where to identify your next paying customer certainly plays its part.

To help ease the stress that many self-employed professionals feel about how to effectively bring in new clients, Business Insider conducted an informal poll of nearly 100 freelancers in various industries to see what cost-effective marketing and self-promotion tactics work best for them when it comes to connecting with new business opportunities.

One strategy stood out from the rest as being responsible for luring all or nearly all of their clients: Facebook groups.

Facebook describes these groups as “the place for small group communication and for people to share their common interests and express their opinion.” This sounds great, but how exactly can freelancers use Facebook groups to find and land clients? Consider the ideas below from entrepreneurs who are leveraging this tool with amazing results.

Go where your clients are

With numerous Facebook groups to join on every possible topic, it’s important to …read more

Source:: Businessinsider – Strategy


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