Summary List Placement
Amazon has the third-largest advertising business after Google and Facebook.
As Amazon’s ad business grows, a number of third-party tech companies and agencies have emerged to help marketers navigate the e-commerce giant.
Business Insider identified 18 of the most important ones that help marketers run ads and help sellers manage their e-commerce strategies and logistics.
Click here for more BI Prime stories.
A new crop of companies wants to cash in on Amazon.
The e-commerce giant’s advertising business is expected to make $17 billion this year, according to financial services firm Cowen. Its advertising business is more nascent than Facebook or Google, but it’s fared better than its rivals during the coronavirus as more people shop online and performance-heavy advertisers increase spending on the platform.
Amazon’s growing advertising business has spawned a cottage industry of tech firms and agencies that specialize in Amazon. They help advertisers and sellers solve challenges including deciding what products to sell online, how to get products noticed, and running advertising campaigns that drive sales.
Business Insider identified 18 companies that are cornering the Amazon market, based on their reputations and clients and what problems they’re trying to solve. Many of the companies we highlighted are …read more
Source:: Businessinsider – Tech