Summary List Placement

There’s a store on New York City’s Lower East Side where customers can enter, browse, and shop all without touching anything but their phones. Showfields, a retail store and art gallery in one, designed a touchless experience for a pandemic world. 

Customers download the store’s app, which guides them throughout the store and gives descriptions for the products displayed. Shoppers can then purchase directly in the app with contactless checkout. Those who want to shop from home can take a virtual tour of the store, shop online, or order for curbside pickup. 

Showfields is using more than a handful of sales channels to cater to its customers, and it’s just one example of companies that are finding new ways to satisfy drastically shifting consumer behaviors. 

What is a multi- or omni-channel business?

Taking a multichannel or omnichannel approach to your business, expands the options customers have to purchase your product or service, and thus opens more opportunities to make revenue. These channels can be both digital, through your ecommerce website, or in-store, such as contactless payment at checkout.

Omnichannel payments and technology have aided many businesses to meet consumer needs during the coronavirus pandemic. A survey from specialized payments company Paysafe found small …read more

Source:: Businessinsider – Strategy


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