online shopping

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Amazon’s Prime Day sale kicked off the beginning of what could be a historical holiday shopping season. This year’s season will start earlier and open up new challenges for businesses.

Shoppers are increasingly turning to online shopping during the pandemic, which accelerated ecommerce 70% by May, according to a Google report. Marketing firm Sidecar recently held a webinar citing 72% of holiday shoppers say they will do more shopping online this year. Experts say this brings newfound challenges for retailers, but could also have a silver lining. 

Vic Drabicky, retail and digital marketing expert and founder and CEO of January Digital, said a longer shopping season could relieve some of the stress on business owners. “Many retailers banked so much on just that Black Friday, Cyber Monday, through the Christmas holiday to make money for the business,” he told Business Insider. “They can spread it out over a longer timeframe, which allows them to react in a much healthier way.” 

Business Insider talked with experts and analyzed recent consumer reports to get a better picture of what the holiday shopping season might look like for businesses. We gathered these tips and insights into a comprehensive checklist to help …read more

Source:: Businessinsider – Strategy


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