Instagram Shopping

Summary List Placement

Instagram is gearing up to become a one-stop-shop for e-commerce and content. 

Last week, Instagram added the ability for creators and brands to link to products on IGTV (Instagram’s YouTube-like video feature) using shopping buttons (referred to as tags) that allow users to directly purchase products in-app through Instagram Checkout. It will introduce the same capabilities to Reels, its short-form TikTok competitor, later this year.

For brands, it provides a more direct way to market products to consumers using the app’s video features. And for creators, this unlocks a new way to work with brands and sell their own products, such as merchandise. In September, TikTok also started testing in-video shopping for its creators, the app’s first e-commerce push. 

“I feel like shopping tags are a step in the right direction,” said Anna OBrien, a fashion and lifestyle influencer with over 500,000 Instagram followers and seven million on TikTok. 

“The number one thing I get asked on every Reel I make is: Where did I buy that?” OBrien said. “It’s a no-brainer to utilize this feature.” 

“I think it’s a really great idea,” said Sam Hwang, an Instagram influencer with 66,000 followers. “Reels are way more interactive than a …read more

Source:: Businessinsider – Tech


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