Summary List Placement
Linda May has been in real estate for 35 years, and she knows a thing or two about building a brand.
A San Francisco native, she began her real estate journey in interior design, but quickly pivoted to becoming an agent in Los Angeles, where she’s spent her entire career. Working largely in Beverly Hills, she serves some of LA’s most luxurious neighborhoods, from Holmby Hills to Bel-Air, and has spent more than three decades representing the city’s most prestigious estates, amassing over $4 billion in career sales.
But she’s had to build a brand to get to where she is. As one of the first agents to brand her listings under her own name rather than under the umbrella of a high-recognition brokerage, May told Business Insider that a few things in particular have been key to helping her establish her brand.
She said they’re accessible to newcomers to the industry hoping to do the same.
Establish a personal brand
Establishing your presence in the industry is critical, May said, but your brand has to reflect what you want to sell.
With a background in interior design and the arts, May always had a passion for architecturally significant homes, and she set her …read more
Source:: Businessinsider – Finance