Summary List Placement
This is a preview of the Banking and Payments for Gen Z research report from Business Insider Intelligence.
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Generation Z, defined as customers born between 1996 and 2010, hold up to $143 billion in spending power, but haven’t yet developed brand loyalties that dictate where they store and spend that money.
For banking and payments providers, attracting these customers while they’re young could lead to lucrative relationships throughout their lives, with value increasing as they age, earn more money, and expand the number of financial products they engage with.
Most Gen Zers haven’t started using financial products beyond a bank account, which makes them a ripe opportunity for players in the space.
As a result, many firms target millennials and Gen Zers together in a push to attract younger customers, but this could be limiting their ability to effectively capture the interest of tweens, teens, and young adults, because Gen Z differs from their older counterparts. As a group, they’re more responsive to influence from friends and peers than they are to traditional advertising, less likely to remember life before the internet, and more open to a …read more
Source:: Businessinsider – Finance