walmart advertising execs 2x1

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Walmart is ramping up its efforts to compete with Amazon’s advertising business, taking its ad sales in-house and rolling out a self-serve ad platform and API to sell search ads.

Business Insider identified 11 people who are key to the retailer’s advertising push. They include Rich Lehrfeld, recently named interim head of advertising arm of Walmart Media Group, filling a role previously held by Stefanie Jay.
Others include people in marketing, product, and sales, and many come from agency, brand, and media backgrounds.
The stakes are high for Walmart, which wants a piece of the growing e-commerce ad budgets that Amazon dominates.
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Walmart has quietly run an advertising business for years. Now it’s ramping up the business to rival Amazon.

On October 14, Walmart announced that it was naming marketing exec Rich Lehrfeld to head advertising on an interim basis to fill the role of Stefanie Jay, who was stepping down.

Walmart has made a hard push into advertising over the past year. Walmart’s profit has declined in recent years, and advertising represents another source of profit. “Our data has never been monetized, and we have a tiny ad business,” president and CEO Doug McMillon told analysts …read more

Source:: Businessinsider – Tech


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