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Amazon said third-party sellers on its online marketplace raked in $3.5 billion in sales during this year’s Prime Day, a 60% rise from last year. According to the company, that growth is more than its own retail business has seen.
Third-party sellers play a large role in Amazon’s online ecosystem and are made up of mostly small and medium-sized businesses. The company said in a press release published Thursday that its 2020 Prime Day “delivered the two biggest days ever for third-party sellers.”
“Amazon is on track to invest $18 billion this year to help small and medium-sized businesses succeed in its store, and designed this Prime Day to support small businesses even more—including funding a promotion that helped drive over $900 million in sales for small businesses in the two weeks leading up to Prime Day,” the company said in the press release.
An Amazon spokesperson confirmed to Business Insider that this year’s Prime Day was the company’s biggest sales day ever, a designation noticeably missing from the press release. During 2019’s Prime Day event, the company said it raked in more sales than its 2018 Black Friday and Cyber Monday promotions combined.
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Source:: Businessinsider – Tech