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For the first time in the history of Prime Day, Amazon didn’t tout that it was its biggest shopping event ever — even though it was.
On Thursday, the company announced the results of its two-day shopping event that took place on October 13 and 14, praising the success of third-party sellers on the platform, who Amazon says raked in $3.5 billion in sales. Amazon says those sellers saw a 60% increase in sales since last year’s Prime Day event.
But noticeably absent from Amazon’s results was a declaration that it was the biggest Prime Day ever, though Amazon confirmed to Business Insider that it was the biggest sales event in company history.
The ecommerce giant has been holding Prime Day every year since 2015. The event typically occurs in mid-July, but this year’s event was repeatedly pushed back, first to August, then to September, and finally to October. Amazon also opted to spread the event over two days rather than its usual one-day shopping event.
The changes to Prime Day allowed Amazon to gear up for demand from shoppers during a year when the company has been stretched thin due to the effects of the coronavirus pandemic,
Source:: Businessinsider – Tech