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Summary List Placement

Instagram is one of the most powerful platforms to market your business, build a loyal customer base, and generate sales. 

To make the most impact, your posts need compelling visuals that embody your brand and clever captions to match. But writing good captions isn’t everyone’s forte, so it helps to start with some basics.

Vanessa Lau is an online marketing strategist, entrepreneur, and content marketing expert. She founded The Bossgram Academy and built a seven-figure business less than two years after quitting her corporate job. She hosts free and membership courses to teach business coaches and consultants all of her marketing tips and strategies — and in one YouTube video, Lau shares a screenshot of her sales dashboard to announce she made over $1 million.

In another webinar, she gives her tips on how to write Instagram captions that will engage customers and lead to sales.

Here are her four essential elements of writing a winning caption.

1. The hook captures your audience to stop scrolling

Lau recommends starting your caption with a “hook,” or a punchy line of up to 125 characters that captivates your audience. This can be an attention-grabbing title which signals …read more

Source:: Businessinsider – Strategy


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