Twilio co-founder and CEO Jeff Lawson

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Analysts are crowing about Twilio’s plan, announced Monday, to acquire the customer data analytics company Segment for $3.2 billion, because they say it could help the cloud communications company take on giants like Microsoft, Adobe, SAP, and Salesforce.

Twilio has long been a hit with developers building apps that allow users to make phone calls or send text messages or emails within the app – for example, Uber and Lyft use Twilio to help drivers and passengers communicate. By buying Segment, the firm is diving into a the customer relationship management space. 

“This will help Twilio grow further,” said Mizuho managing director Siti Panigrahi, who described the deal as “transformational.” 

Overall, analysts agree that the acquisition, expected to close in the fourth quarter of the year, is a smart move for Twilio, because Segment would give it the ability to better understand its customers and make decisions based on this data. This would be Twilio’s largest acquisition to-date (it previously acquired the email marketing platform SendGrid for $2 billion) and its stock price rose 6% following the news, giving it a market cap of nearly $50 billion.

Segment collects and analyzes customer data from websites, mobile apps, and more to …read more

Source:: Businessinsider – Tech


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