Summary List Placement

The We Company announced Wednesday that it is changing its name to WeWork — again.

The coworking startup launched in 2010 as WeWork, and opted to rebrand as The We Company in January 2019 as it ventured outside of office space into residential and educational units. And after nearly two years, the company is returning to its original name.

“This announcement marks the latest milestone in the company’s efforts to focus on its core product and cement itself as a global end-to-end business solutions leader,” the company said in a blog post on Wednesday.

WeWork did not immediately respond to Business Insider’s request for comment.

The company startup has been hit hard by the COVID-19 pandemic, as has much of the real estate world. WeWork is grappling with large vacancies in many of its markets, including New York City and Los Angeles, and has even joined hands with such established commercial real estate firms as JLL and CBRE to help fill them. The company has laid off hundreds of employees, as many companies have had to do during the pandemic.

But the pandemic is only the latest challenge WeWork has faced.

Last September, the company geared up for what was …read more

Source:: Businessinsider – Strategy


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