GT Dave, founder of GT's Living Foods

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Kombucha, the fermented tea drink that tastes a bit like sparkling apple cider vinegar, has gained mainstream popularity in recent years for its supposed health benefits — though the drink is thought to have originated more than 2,000 years ago in Manchuria, China. 

GT’s Living Foods is the most popular kombucha maker in the US, with 48% market share according to wellness-focused data tech company SPINS. Founder and CEO, GT Dave, started the Southern California-based company as a teen in 1995. He home brewed bottles in his parents’ kitchen and then pitched his way into health and grocery stores. 

The coronavirus pandemic has been a roller coaster for the company. It started with a spike in sales as people frantically cleaned store shelves and stocked up on health products. Then came a dramatic drop in sales as more people worked from home, or lost their jobs, and cut their spending. Basic essentials like milk, eggs, and orange juice dominated the refrigerated aisles.

“People weren’t going to work, which influences their shopping behavior. They’re spending a lot more time at home, which influences their eating behavior,” Dave told Business Insider.

The slowdown lasted about a month until stores …read more

Source:: Businessinsider – Strategy


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