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Amanda Russell, a branding guru and online fitness expert, just published her new book on influencer marketing.
In “The Influencer Code”, Russell reveals the insider secrets and top tips she’s drawn on when designing campaigns for major names like Lamborghini and Lionsgate.
Russell has academic creds too, having designed the marketing course for the University of California.
Business Insider got a sneak peek at “The Influencer Code” – and broke down 12 of Russell’s top tips for creating killer influencer content.
1. Capitalize on the audience’s desire for quality information
“If you’re espousing particular ideas, making particular recommendations, or making the case in favor of something, sticking with the facts will keep you out of hot water,” writes Russell.
A flashy ad with some “embellishments” might score you a couple of customers the first time around, that strategy will lead to diminishing returns.
Draw on data, testimonials, or some other strong form of proof, and you’ll build an unbeatable reputation for reliability.
2. Make sure you pick an influencer with a strong voice
This doesn’t mean asking your influencer to sing a few bars to find out if they have a silky baritone or glass-shattering falsetto.
Russell explains in detail how choosing the right influencer for your …read more
Source:: Businessinsider – Tech