Apple iPhone 12 Pro and Pro Max hero images October event

Summary List Placement

Apple CEO Tim Cook has voiced his excitement about augmented reality technology on numerous occasions, once describing it as an idea as big as the smartphone itself when speaking to The Independent.  

On Tuesday, the company released a pair of new iPhones that appear to be perfectly tailored for the kinds of experiences Cook is likely referring to when it comes to AR: the iPhone 12 Pro and iPhone 12 Pro Max.

Apple introduced its anticipated iPhone 12 lineup on Tuesday, which includes the $700 iPhone 12 mini, the $800 iPhone 12, $1,000 iPhone 12 Pro, and $1,100 iPhone 12 Pro Max. All four iPhones support 5G connectivity, making them Apple’s first smartphones to do so.

The major feature that distinguishes the iPhone 12 Pro and Pro Max from their cheaper siblings  — other than their triple-lens rear camera and sophisticated photography features — is their LiDAR scanner for helping the device understand its surroundings.

Both 5G and LiDAR are technologies that are critical for enabling augmented reality apps, and they’re coming to the iPhone at a time when Apple is said to be developing AR glasses of its own. If the rumors and reports that have emerged in …read more

Source:: Businessinsider – Tech


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