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With just over two weeks to go, total spend in the 2020 US presidential race could reach $11 billion, nearly double 2016’s $6.5 billion.
Mike Bloomberg alone spent $1 billion on his short-lived campaign, and MDC Partners-owned Assembly handled more than $500 million in ad buys over less than four months.
After President Trump ran up his budget early in 2020, former Vice President Joe Biden and his supporters are looking to spend up to $360 million, or more than double Trump’s estimated budget before election day.
This spending blitz has led to a huge windfall for companies that specialize in political messaging and ad-buying. They include the stalwart political agency GMMB as well as Black-owned agency Truxton Creative and other key firms buying ads on behalf of both clients that remain somewhat mysterious.
These are the top five Biden agencies followed by the top five of Trump, ranked by official or estimated spend. Monetary totals come from the most recent Federal Election Commission filings and the Center for Responsive Politics’ OpenSource spending database.
Spokespeople for the Trump and Biden campaigns did not respond to requests for comment.
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Source:: Businessinsider – Politics