Summary List Placement
Profitboss CEO Adama Guild is young, but that’s not a demerit. In fact, the 21-year-old’s boundless energy is one reason investors decided to pour millions into his retail tech startup.
His company Profitboss, which he founded at 18, recently scored a $3.5 million seed round led by Redpoint Ventures and joined by Kimbal Musk, Figma CEO Dylan Field, AngelList cofounder Naval Ravikant, DoNotPay founder Joshua Browder, Coder cofounder John Andrew Entwistle, The Chainsmokers, Raise founder George Bousis, and Tinder founder Sean Rad.
Guild describes his platform as “kind of like Shopify meets Salesforce, but specifically for restaurants.” The company provides online software for restaurants to take orders from customers, allowing them to build customer profiles. They can later send those customers regular, targeted advertisements, known as “drip campaigns.”
“We basically feed them personalized drip campaigns that are relevant specifically to them talking about the restaurant’s most popular dishes, about dishes on their menu that they might like based on what they’ve ordered in the past,” Guild said.
That drives customers to “order more frequently from the restaurant, and order more quantity of food on each transaction,” Guild said.
Profitboss aims to make money by charging diners a $1.50 fee on each order, …read more
Source:: Businessinsider – Tech