Amazon AR app

Summary List Placement

You can now bring your empty Amazon boxes to life thanks to a new augmented reality app from the e-commerce giant.

A promotional video for the “Amazon Augmented Reality” app shows users drawing a face on a pumpkin printed on Amazon Halloween delivery boxes. They then scan the QR code to bring the pumpkin to life as a jack o’lantern, which follows the phone’s camera around the room.

You can change the color of the pumpkin and add accessories in the app, too.

So far the jack o’lantern is the only function available on the free app, but photos on the App Store page suggest the retailer will distribute other shipping boxes with different AR functions.

One photo shows a delivery box being transformed into a blue car, for example. Another shows a dog’s head replaced by a pumpkin wearing a top hat and a monocle. 

The app is available on both iOS and Android, and the description says it is “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.”

The video also shows the on-screen pumpkin following a user’s face as they turn their head. Amazon notes in the App Store description that …read more

Source:: Businessinsider – Tech


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