For years, potential competitors kept an eye on Tesla as it absorbed all the risk of creating a viable market for electric vehicles.
While the electric-vehicle market hovers in the single digits, the conventional wisdom was that Tesla would exhaust itself proving that consumers actually wanted to go electric.
But with the EV market now poised to rapidly grow, Tesla finds itself with the most powerful brand, nurtured for more than a decade by charismatic, controversial CEO Elon Musk.
Visit Business Insider’s homepage for more stories.
In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you don’t have great vehicles, you’re going to have a problem.
For almost its entire history, more than 15 years, Tesla has inverted that wisdom. A few years ago, the carmaker was barely selling any vehicles relative to its global competitors. Last year, Tesla delivered only about 250,000 vehicles, while General Motors sold almost 8 million.
Investors have decided that this means Tesla should be worth $300 billion in market capitalization, more valuable than GM, Ford, and Fiat Chrysler Automobiles combined — and …read more
Source:: Businessinsider – Tech