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For years, industry experts have been saying Facebook’s ad business will be untouchable as long as it continues to work for advertisers. Even initially, some wrote off the current boycott as just a self-serving gesture by some lefty brands. But as it’s mushroomed to big-name advertisers, you have to ask if this is the moment that could actually dent Facebook’s business long-term.
Already, brands are moving their dollars to perceived safer havens like TikTok, Google, and Pinterest.
The view of marketing vet Rishad Tobaccowala is that the big change will be a year or two from now as some of these companies, under pressure at all levels, untether themselves from the platform. Meanwhile, the small and medium-sized advertisers, including the Facebook-birthed direct-to-consumer companies, that are the lifeblood of Facebook’s business will keep it humming.
Read more of our coverage here:
Advertising execs break down why TikTok, Amazon, and TV networks will be the biggest winners of the growing Facebook boycott
Confessions of a CMO: A Fortune 500 chief marketer on …read more
Source:: Businessinsider – Tech