Endeavor CMO Bozoma Saint John is leaving the company to become Netflix’s head of marketing, multiple outlets reported Tuesday.
She’ll replace Jackie Lee-Joe, who joined Netflix in July 2019.
Saint John has recently worked at both Uber and Apple.
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Endeavor CMO Bozoma Saint John is leaving the company to become Netflix’s marketing boss, multiple outlets including The Wall Street Journal, Adweek, and Deadline reported Tuesday.

She’ll replace Jackie Lee-Joe, who joined Netflix in July 2019.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said, according to Deadline. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

Netflix did not immediately respond to a request for comment.

Saint John, a former Apple Music marketing exec who has also worked as Uber’s chief brand officer, joined Endeavor in 2018. Endeavor is the parent company of Hollywood talent agency WME. Saint John joined Uber in 2017 as the company dealt with scandals that forced former CEO Travis Kalanick to resign.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture …read more


Source:: Businessinsider – Tech

      

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