Major advertisers like Unilever, Verizon, and Honda said they would halt ads on Facebook after civil rights groups called on the social platform to better police hate speech and misinformation.
The moves by big brands is unlikely to make a big dent in Facebook’s $70 billion advertising business since most of its advertisers are small to midsize marketers.
Meanwhile, these boycott statements are temporary and vaguely written, which could make it easier for brands to resume spending after July while winning goodwill in the meantime.
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On Friday, a parade of advertisers including Unilever, Honda America, and Coke said they would temporarily quit Facebook, citing hate speech on the platform.
They joined nearly 100 advertisers like The North Face, Patagonia and Ben & Jerry’s, that have responded to the call to boycott Facebook.
Facebook has faced pressure before for letting toxic content spread, but there are differences this time. The boycott grew out of a widespread movement against police brutality that has employees calling on their employers to take a stand. Company boards are now getting involved as well, marketing veteran Rishad Tobaccowala said. Even House Speaker Nancy Pelosi has called for advertisers to …read more
Source:: Businessinsider – Tech