Allison Johnson PayPal

CMO Allison Johnson left PayPal this week after fewer than 18 months in the role.
Johnson formerly was VP of marketing communications at Apple and reported directly to Steve Jobs.
A PayPal spokesperson said her departure was part of an effort to simplify PayPal’s global marketing department.
People with knowledge of the business said Johnson established the company’s creative lab and sought to elevate the brand as it faces increasing competition from Apple, Square, and Microsoft.
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CMO Allison Johnson left PayPal this week after fewer than 18 months in the role.

A spokeswoman said her departure is part of an effort to simplify the fintech giant’s marketing organization and that Johnson left as part of the shift.

“As PayPal moves into the next phase of its journey, we have made some organizational changes to reduce complexity, simplify our processes and better align with our customers. As part of this change, we are streamlining our marketing teams under one cohesive function,” the spokeswoman told Business Insider.

Johnson did not immediately respond to a request for comment.

PayPal hired the former Apple marketer to shake up its brand

Johnson, formerly VP of worldwide marketing communications for Apple, where she reported directly to …read more


Source:: Businessinsider – Tech

      

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