All eyes are on Simone Biles as the 2020 Olympics approach — and the decorated gymnast is partnering with SK-II to ensure it’s all for the right reasons.

RELATED: Simone Biles Nails New Vault Stunt — But It Might Be Too Risky for 2020 Tokyo Olympics

Biles, 22, and the beauty brand this week launched a campaign to put an end to beauty competition. The goal of #NOCOMPETITION is to raise awareness about unnecessary comparisons and judgements, and to inspire women to embrace what beauty means to them — and no one else.

Joining Biles in the campaign are, from left to right, are badminton duo and Olympic gold medalists Ayaka Takahashi and Misaki Matsutomo, table tennis player and two-time Olympic medalist Ishikawa Kasumi, surfer Mahina Maeda, world-record holder swimmer LiuXiang and the members of the Japan Volleyball team.

Biles tells PEOPLE that it’s time we shed more light on this toxic culture of negativity.

“Personally, I feel like it’s something that’s not talked about a lot — especially in the athletic world — and I think it’s a really important conversation to have. And I don’t think I’m the only that feels that way, so partnering with SK-II was neat …read more



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