marc benioff

Hi! Welcome to the Advertising and Media Insider newsletter. I’m Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you’re new to this email, sign up for your own here. Send me tips or feedback at

This past week, Lucia looked at Time magazine’s plan to expand into verticals like health and business and grow revenue from audio, video and events. Here are the main takeaways:

With billionaire owners Marc and Lynne Benioff, the company is no longer under corporate earnings pressure or facing internal competition that other media companies often deal with.
Time is a $200 million company today and wants to grow into a billion-dollar media company.
The company is going deeper into live events and exhibits as a way to drum up revenue from ticket sales and sponsorships.

The president of Marc Benioff’s Time reveals how he plans to restore the neglected title and make it a billion-dollar business

Meanwhile, my colleague Tanya Dua looked at buzzy mattress brand Casper’s IPO filing that gives a glimpse into how direct to consumer brands are spending marketing dollars.

Between 2016 and 2019, Casper spent nearly half a billion dollars on marketing.
The brand’s nontraditional approach to marketing — including quirky …read more

Source:: Businessinsider – Tech


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