Hi! Welcome to the Advertising and Media Insider newsletter. I’m Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you’re new to this email, sign up for your own here. Send me tips or feedback at firstname.lastname@example.org.
This past week, Lucia looked at Time magazine’s plan to expand into verticals like health and business and grow revenue from audio, video and events. Here are the main takeaways:
With billionaire owners Marc and Lynne Benioff, the company is no longer under corporate earnings pressure or facing internal competition that other media companies often deal with.
Time is a $200 million company today and wants to grow into a billion-dollar media company.
The company is going deeper into live events and exhibits as a way to drum up revenue from ticket sales and sponsorships.
The president of Marc Benioff’s Time reveals how he plans to restore the neglected title and make it a billion-dollar business
Meanwhile, my colleague Tanya Dua looked at buzzy mattress brand Casper’s IPO filing that gives a glimpse into how direct to consumer brands are spending marketing dollars.
Between 2016 and 2019, Casper spent nearly half a billion dollars on marketing.
The brand’s nontraditional approach to marketing — including quirky …read more
Source:: Businessinsider – Tech