Tulu _ Oskar

TULU, a one-year-old Israeli startup, partners with landlords to provide rentals via app for anything from folding chairs to VR headsets.

TULU has launched in a New York building, its first location outside of Tel Aviv, Israel. The company wants to expand to 40 buildings in New York by March.

The startup is betting that people will turn to on-demand rentals instead of outright purchases in order to save space.
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Average apartment sizes have been shrinking, and the unstoppable year-end force of holiday gift-giving threatens to fill the, to the brim with new appliances and gadgets.

TULU, a year-old Israeli startup, offers a solution: trading ownership of household items for rental. TULU partners with landlords to provide anything from folding chairs to VR headsets for rent from a room that’s accessible with an app.

TULU said it has launched in a New York building, its first outside of Tel Aviv, Israel. The company wants to expand to 40 buildings in New York by March, cofounder and CMO Yael Shemer said.

Shemer noted that scooter startups Lime and Bird were major influences, while CitiBike’s model organized around hubs echoes …read more


Source:: Businessinsider – Finance

      

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