Amazon Web Services introduced a new discount model to make it easier for customers to save money — while simultaneously making it harder for them to switch to a competitor’s service.
The Seattle-based company is offering discounts to customers if they make a one- to three-year commitment for a minimum amount of spending on its cloud platform.
The move is meant to help AWS hold onto its lead in the cloud-computing market, where runner-up Microsoft is gaining traction, including recently beating Amazon to a $10 billion Pentagon cloud computing contract.
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Amazon Web Services just made it easier for customers to save money on its most popular service – and more difficult to switch to competitors like Microsoft Azure and Google Cloud.
The Seattle-based company has long offered discounts to its most dedicated customers. Before, those discounts required users to rent specific servers (or, at least, types of servers) from Amazon in advance, in a program known as Reserved Instances.
The big change is that Amazon’s discount model now requires customers to make a one- to three-year commitment for a minimum amount of spending on the platform.
This new model, which AWS is calling Savings Plans, not …read more
Source:: Businessinsider – Tech