Productiv, a startup founded by former head of Google Analytics Jody Shapiro, just raised $20 million in Series B funding, just 6 months after raising its Series A.
Productiv helps companies look at which cloud-based software and services their employees are using, and how they are using it.
“So much has changed in the industry overall, but especially in enterprise with this disruptive aspect that SaaS has had,” Shapiro told Business Insider. “This was hugely disruptive, there were literally hundreds of applications in use at any given enterprise and real struggle by CIOs to understand what they had…but also to really understand the value they delivered.”
Rama Sekhar, a partner at investor Norwest Venture Partners, which led this latest round of funding, said Productiv is addressing a huge challenge that his firm saw in the market for cloud based software and subscription services by applying a Google Analytics model to enterprise software.
Shapiro said the company is raising funding because of the demand they’re seeing in the market, and how quickly they’ve been able to grow.
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With the spread of more and more software as a service tools, companies are being overwhelmed by the sheer …read more

Source:: Businessinsider – Tech


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