NBA superstar LeBron James may have recently applied to trademark “Taco Tuesday” but he received some bad news on Wednesday.

The trademark application put forth by a business of James named LBJ Trademarks was denied by the U.S. Patent and Trademark Office, citing “Taco Tuesday’s” established place in American lexicon as a “commonplace message.”

“In this case, the applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment,” the USPTO examining attorney wrote in the declined trademark filing.



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