Henry Holland burst onto London’s fashion scene in 2006 with his tongue-in-cheek Frankie Goes To Hollywood-inspired T-shirts referencing the industry’s key players at the time. From ‘Get Yer Freak On Giles Deacon’ to ‘Uhu Gareth Pugh’, his emblazoned tees set the tone for his personal brand: witty, playful and bold. His collaborative work with childhood friend and model Agyness Deyn was well documented during London’s mid ’00s scene, all Boombox club nights and nu-rave aesthetics.
Since then, he’s founded his own label, House of Holland. A mainstay of London Fashion Week, his shows bring some much-needed fun to the schedule, drawing the coolest kids both on and off the catwalk (last season, the cast of Netflix’s Sex Education huddled front row). Each season, Holland conjures up a muse who feels, well, just like us: often using ’80s-inspired statement graphics, signature club kid pieces and bold-as-brass colours, the House of Holland woman always looks like us and our friends, the kind of woman who does her makeup on the Tube and goes straight from work to the rave.
This season, he’s been looking to the uptown/downtown divide of New York City, the period in which disco became passé and punk became cool. …read more