Google published a 500-word blog post defending its advertising business after Reuters published an article outlining antitrust and monopoly concerns surrounding the tech giant.
“To suggest that the ad tech sector is lacking competition is simply not true,” Sissie Hsiao, Google’s VP of product management, wrote in the post.
Google cited research that advertisers and publishers use a handful of tech partners to power their advertising businesses.
Competitors shot back, though, The Trade Desk saying said Google’s ad business poses a conflict of interest.
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Google wants advertisers to know that it has plenty of competitors.
On Wednesday, Reuters published a story outlining concerns about Google’s advertising business, citing interviews with 10 ad industry executives. Advertisers and ad-tech competitors criticize Google for exerting too much control over how publishers and advertisers buy and sell ads, and 50 state attorneys are investigating whether its advertising business stifles competitors.
In an unusually direct reply to critics by the tech giant, Sissie Hsiao, Google’s VP of product management, responded with a blog post that names more than two dozen ad-tech companies and advertising competitors, including Facebook, Amazon, AT&T, Rubicon Project, MediaMath, OpenX, The Trade Desk, and Index Exchange.
“To suggest …read more
Source:: Businessinsider – Tech