ESPN president Jimmy Pitaro explained, at an event hosted by the Paley Center for Media on Thursday, the challenges of launching ESPN Plus when he was one month into the job.
“We had a lot of pressure on us to make sure that we had the breadth of content that we believe represented ESPN,” he said.
The rights negotiations proved particularly challenging because the company didn’t want to eat into ESPN’s core cable operations.
ESPN is now weaving the streaming service into deals for the overall sports network, while also competing against cash-rich tech companies like Amazon for rights.
Pitaro argued Disney’s massive distribution machine will be key to win over leagues like the NFL, NBA, MLB, and NHL.
“How many of our competitors can bring theme parks to the table?” Pitaro said.
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Jimmy Pitaro stepped into the top job at ESPN one month before Disney rolled out its first subscription-streaming bet in sports in April 2018.
One of his biggest worries, aside from whether the app would work, was whether there would be enough sports programming available on the platform to compel people to sign up and pay $4.99 per month.
Pitaro was leading Disney’s consumer products …read more
Source:: Businessinsider – Tech